Introduction Dealer Development Manager (Automotive) (Contract) Sandton
We are seeking a high-calibre Dealer Development Manager to lead the strategic expansion and performance optimisation of a leading automotive brand’s dealer network across South Africa and the SACU regions. This executive role combines long-term strategic planning with hands-on operational management to drive brand growth and exceptional customer experiences.
Core Purpose of the Role
The successful candidate will own the end-to-end lifecycle of the dealer network—from identifying "greenfield" and "brownfield" opportunities to managing performance governance and professional training programs. You will act as the primary bridge between the OEM and dealer principals to ensure brand integrity and commercial success.
This is a contract role until December 2026 and then permanent from 2027.
Duties & Responsibilities Key Responsibilities
Strategic Network Expansion: Develop and execute a 3–5 year network strategy, including market coverage targets, dealer density, and geographic prioritization. Dealer Onboarding & Legal Compliance: Lead the recruitment of new dealer partners, performing due diligence and negotiating franchise agreements, Letters of Intent (LOIs), and contractual terms. Performance Governance: Establish and enforce a comprehensive KPI framework covering sales volume, market share, customer satisfaction (CSI/NPS), and aftersales revenue. Training & Capability Building: Define and oversee a regional training curriculum for all dealer roles, ensuring alignment with brand identity, product knowledge, and technical standards. Relationship Management: Build strategic partnerships with dealer groups and investors, resolving escalated conflicts and fostering a culture of trust and collaboration. Operational Excellence: Conduct regular audits twice a year to ensure adherence to Corporate Identity (CI) standards, facility requirements, and health and safety regulations.
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Desired Experience & Qualification Essential Requirements
Education: Bachelor’s degree or Diploma in Business Administration, Marketing, or a related field. An MBA or Post Graduate qualification in Project Management is advantageous. Experience: 8–10 years of experience within the automotive industry, with at least 5 years specifically focused on dealer network development and sales management. Network Expertise: Proven track record in dealership operations, market analysis, and managing capital investment projects. Technical Knowledge: Strong understanding of automotive import regulations, franchise law, and evolving consumer vehicle buying patterns. Skills: Exceptional negotiation, financial acumen, and executive-level presentation skills. License: A valid, unendorsed driver’s license is required.
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